§ PRESS KIT
For journalists, analysts, and DPOs writing about us.
Everything on this page is on the record. Lift the one-liner verbatim, use the founder bio, quote from the we-are / we-are-not list. The brand assets sit at the bottom; the press contact line is the canonical inbound channel.
§ ONE-LINE DESCRIPTION
Copy this, verbatim.
The sentence we'd like lifted into the standfirst. It is the single phrase that draws the line between us and automated facial recognition — please don't paraphrase the second clause.
“TicketWave Witness is a UK CCTV ReID-via-embeddings platform for managed accommodation; we do not do facial recognition.”
Shorter variants, on the record:
- One sentence: “UK CCTV ReID-via-embeddings for managed accommodation — not facial recognition.”
- Tagline: “Watch the perimeter. Without watching your residents.”
§ FOUNDERS
Jordan Gilbert — founder.
Jordan is the founder of TicketWave (the decision plane) and TicketWave Witness (the sensing plane). He runs both day-to-day and is the only person you'll talk to during a pilot conversation. Harvard-trained engineer (HarvardX); UK-based; single-founder by design until the first three pilots complete.
Quote, on the record: “ReID via embeddings is not facial recognition done right — it is a different category of processing. The whole sovereignty posture falls apart if you elide that distinction.”
§ WHAT WE ARE
We are.
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§ 01
A sensing-plane analytics layer
We sit on top of existing CCTV — we do not replace the cameras, the VMS, or the DVR. The sensing-plane reads frames the customer is already capturing.
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§ 02
Embeddings + similarity search
We compute a 512-dimensional vector per detected person from body shape, gait and clothing colour. Re-identification is similarity search across those vectors.
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§ 03
An ICO-registered controller's processor
The customer is the data controller. We are the processor. ICO ZA-registration is in progress for our own controller role on operational metadata.
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§ 04
UK-only inference
Inference runs on UK-region compute (lhr1). Embeddings live in UK-region storage. No frames or vectors transit the US, the EU, or any other jurisdiction.
§ WHAT WE ARE NOT
We are not.
The four sentences that would, if misreported, do the most damage to the ICO posture. Please don't elide any of them.
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§ 01
Not facial recognition
We do not extract or store a facial template under the UK GDPR Schedule 1 special-category meaning. ReID via embeddings is a different category of processing from automated facial recognition; the ICO has been explicit on the distinction.
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§ 02
Not a CCTV manufacturer
We do not sell cameras, recorders, or PoE switches. We are a software layer for the cameras the customer already has.
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§ 03
Not AWS- or Google-AI-dependent
No US hyperscaler in the request path. Self-hosted model on UK compute; UK-region storage; self-hosted fonts. The sovereignty posture is verifiable in code (scripts/verify-sovereignty.mjs).
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§ 04
Not in active surveillance for state actors
We sell to private operators of managed accommodation — build-to-rent, boutique hotels, mid-market venues. We do not deploy to police forces, intelligence services, or border control. We will not.
§ FACT SHEET
The numbers, on the record.
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Founded
2026
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Customers
0 — pre-launch (pilot conversations open)
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Headcount
1 — single-founder operation
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HQ
United Kingdom (registered address TODO)
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Legal entity
TBC at signature of first paid pilot
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Regulator posture
UK ICO ZA-registration in progress
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Compliance posture
DSPT v8 self-assessed (not certified)
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Inference region
Vercel lhr1 (London)
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Embedding store
Neon Postgres EU-WEST-2 (London) — 14d expiry
§ PRESS CONTACT
One inbox. Same-day reply.
Press enquiries — interviews, fact-checks, comment for a running story — go to the press address. Same-day reply during UK business hours; under 24h on weekends.
press@ticketwavewitness.com → hello@ticketwave-witness (fallback) →
Domain note: ticketwavewitness.com is being registered. Until then, the fallback address routes to the same inbox.
§ BRAND ASSETS
Logo, wordmark, palette.
The full asset bundle is mirrored to a single zip below. The logo SVG and the wordmark render inline so you can read them before downloading.
§ LOGO (STAMP)
§ WORDMARK
Witness
Physical security sensing
Download brand assets (.zip) → Logo SVG (favicon) → OG card →
Asset bundle note: the .zip is in production. Until it
lands, the inline SVG above and /favicon.svg are
the canonical logo files.
§ RECENT COVERAGE
No press coverage yet.
We're pre-launch. No interviews have run; no press has covered the company. First interviews welcome — we'll publish links here as coverage lands. If you're writing the first piece, you'd be the first piece.
Anything missing?
Numbers, customer references, technical depth on the embedding model, the sovereignty topology, the DSPT v8 control mapping — all available on the call. Press inbox above.